Pardot Online Training Course + Certification Exam Prep.

What you'll learn
Have a strategic and logical approach to everything that you build in Pardot
Know real world Pardot best practices and examples for your projects
Know how to setup Pardot and measure true ROI on all your Campaigns
Gain all required knowledge to get certified and build a successful career as a Pardot Admin
Forever eliminate any doubts of not knowing how to successfully implement and maintain Pardot instance
Have access to 130+ quizzes that will help you pass Pardot Specialist and Consultant certifications

Requirements
No previous experience with Pardot is necessary
No previous experience with Salesforce is necessary
You will learn everything you need to know to get certified and ready for your projects

Description
Want to increase your ROI & close more deals?Your transformation into a professional who can do that begins here!This focused Pardot training is created for Salesforce consultants, digital marketers, or someone who wants to have a head start with the Pardot platform.As a result of completing this course you will:- Have a strategic and logical approach to everything that you build in Pardot!- Know real-world Pardot best practices and examples for your projects!- Know how to setup a Pardot to after measure true ROI on all your Campaigns!- Gain all the required knowledge to get certified and build a successful career as a Pardot Admin.- Forever eliminate any doubts of not knowing how to successfully implement and mainatain Pardot instance.- Have access to 180+ quizzes that will help you pass Pardot Specialist and Consultant certifications!What is the expected process:- You go through the lectures one by one.- You take quizzes to strengthen your knowledge and prepare yourself for exams- You will get access to HTML and CSS code examples, and experienced consultant best practices to test in your orgSay hi, to your lecturer Kristina Alexandra!Kristina Alexandra knows Pardot inside out. As 8x certified Salesforce and Pardot expert and digital marketing consultant, she's spent the last 8 years helping other businesses to utilize Salesforce, Pardot social media and content marketing effectively.Lucky for us, she decided to share her knowledge with the world by building an online course!When Kristina had the idea to build online courses, she was running a consultancy that helped small, medium and large businesses implement Pardot automation platform and develop a marketing strategy. Like many in the Salesforce community, Kristina discovered online courses while looking for better ways to deliver her expertise to the volume of people asking.

Overview

Section 1: Introduction

Lecture 1 What is Pardot?

Lecture 2 Brief history of Pardot

Lecture 3 Why businesses choose Pardot?

Section 2: Pardot Administration

Lecture 4 Dashboard

Lecture 5 Settings

Lecture 6 Filters

Lecture 7 Score & Scoring Categories

Lecture 8 Connectors

Lecture 9 Domain Management

Lecture 10 Standard & Custom Objects

Lecture 11 Standard & Custom Fields

Lecture 12 Prospect Import

Lecture 13 Prospect Export

Lecture 14 Recycle Bin

Lecture 15 Security

Lecture 16 Users

Lecture 17 Queues

Lecture 18 Groups

Lecture 19 Roles

Lecture 20 Folders

Section 3: Marketing

Lecture 21 Naming Conventions

Lecture 22 Automation Rules

Lecture 23 Page Actions

Lecture 24 Connected Campaigns

Lecture 25 Custom Redirects

Lecture 26 Dynamic Content

Lecture 27 Files

Lecture 28 Email Templates (Published and Drafts)

Lecture 29 List Emails (A/B Testing, Testing, Scheduling)

Lecture 30 Preference Center Page

Lecture 31 Engagement Studio

Lecture 32 Form Handlers

Lecture 33 Forms

Lecture 34 Layout Templates

Lecture 35 Landing Pages

Lecture 36 Search Marketing (Keywords, Competitors, Paid Search, Site Search)

Lecture 37 Segmentation Lists

Lecture 38 Tags

Lecture 39 Social Posting

Lecture 40 Visitors and Prospects

Section 4: Reports

Lecture 41 Reports

Section 5: Advanced

Lecture 42 Sandboxes

Lecture 43 Testing in the Sandbox

Section 6: Congratulations

Lecture 44 Well done!

Salesforce consultants,Digital marketers,Someone who wants to have a head start with the MCAE Pardot platform