Content Marketing By e3 Business 2023

Published 6/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.79 GB | Duration: 1h 48m

Content Marketing is a strategic marketing approach focused on the creation and distribution of valuable

What you'll learn
Definition of Content Marketing
Difference between Inbound and Outbound Marketing
The benefits of Content Marketing
The content marketing strategy

Requirements
No experience needed. You will learn everything you need to know

Description
Content Marketing is a strategic marketing approach focused on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, drive profitable customer actions.Marketing content is the first pillar of any successful marketing campaign, and its importance lies in being the first means that helps the audience see and understand the product in the way its owner desires. Despite this importance, it is a double-edged sword, as any error in writing this content or in the method used in it can lead to the destruction of the entire marketing campaign and damage to the product and the corporate image as well.In the marketing content course, we help you to eliminate all these errors, through a set of successive steps. Through the marketing content writing course, you will be able to understand what marketing content is and what is its importance? How does it differ from one platform to another and what are the factors affecting it? What are the important notes that must be available in the content writer? How does he improve his performance?All of these topics and more are discussed in the marketing content industry course, along with a set of special tips for content writing strategies, and effective tools for evaluating it.

Overview
Section 1: Content Marketing Strategy

Lecture 1 Overview

Lecture 2 Inbound and Outbound Marketing

Lecture 3 The benefits of Content Marketing

Lecture 4 Content marketing cycle

Lecture 5 Content Formats

Lecture 6 Definition of Objectives

Lecture 7 Define Audience Personality

Lecture 8 Define Brand Personality

Lecture 9 Case study - Nike

Lecture 10 The customer Journey

Section 2: How To Apply Content Marketing

Lecture 11 Types of Content

Lecture 12 How to find the themes

Lecture 13 Case study - Starbucks

Lecture 14 Content Calendar

Lecture 15 Content Recycling

Lecture 16 Distribution Channels

Lecture 17 Analysis and Optimization

Lecture 18 Team roles - tasks

Lecture 19 Best Practices and Common Mistakes

Lecture 20 Case Study - Dove

Business Owners,Entrepreneurs,Marketers who want to attract lots of potential customers and eventually convert them into actual customers

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