Digital Marketing Management

Published 6/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.23 GB | Duration: 2h 24m

This course highlights the basics of digital marketing

What you'll learn
Understand digital marketing in today's world
Understand the digital marketing funnel and metrics
Able to differentiate each function and character of digital media
Have the skill to create an effective digital marketing activity
Start your digital marketing campaign

Requirements
No experience needed. You will learn everything you need to know

Description
Digital marketing is the process of marketing your services and products on the Internet with the aim of obtaining the largest number of visitors from all over the world while maintaining existing customers. Marketing generates income from advertising and other means.This course highlights the basics of digital marketing. It covers the definition and the transformation of digital marketing, what makes it different and superior to the traditional in today's marketing world, the importance of personalization and behavior in digital marketing, digital marketing funnels, and its metrics. It will explain all digital channels and formats every marketer needs to understand.In an introduction to digital marketing course, you will be able to understand the basics of entering and succeeding in the digital market. The course addresses many important points that will help you understand marketing.OutcomesAfter completing this course, you will be able to:Understand digital marketing in today's worldUnderstand the digital marketing funnel and metricsAble to differentiate each function and character of digital mediaHave the skill to create an effective digital marketing activityStart your digital marketing campaignAudienceThis course is suitable for everyone who wants to understand basic important principles and guides in doing digital marketing; for marketers in any category, SMEs owners who usually do traditional or conventional marketing, or anyone who simply wants to learn about digital marketing from the beginning.

Overview
Section 1: How To Create A Brand

Lecture 1 Create an outstanding Brand

Lecture 2 L1-L2 Brand Strategy - Part 1

Lecture 3 Brand Strategy - Part 2

Lecture 4 Brand Identity

Lecture 5 Brand Marketing Strategy

Section 2: Popular Social Networks

Lecture 6 Facebook Ads, Pages, Shops & Groups

Lecture 7 Facebook Ads Campaign, Ads Format & Ad Placement

Lecture 8 Facebook Bidding, Ads Measuring & Content Tips

Lecture 9 Instagram Overview & Ads

Lecture 10 Other tips for Instagram

Lecture 11 YouTube for Business

Lecture 12 Creating a Youtube Channel

Lecture 13 A guide to YouTube advertising

Lecture 14 Ads Measuring Tools & Tips for Youtube

Lecture 15 Creating a Twitter Account & Ads Features

Lecture 16 Ads Formats & Tips for Twitter

Section 3: Younger Generation Platforms

Lecture 17 Snapchat For Business

Lecture 18 A Guide to snapchat Advertising

Lecture 19 Snapchat Budget and Bidding, Measuring Ads & Tips

Lecture 20 Tiktok Create an Account & Ad Formats

Lecture 21 TikTok Budget & Bidding

This course is suitable for everyone who wants to understand basic important principles and guides in doing digital marketing; for marketers in any category, SMEs owners who usually do traditional or conventional marketing, or anyone who simply wants to learn about digital marketing from the beginning.

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