What you'll learnMaster the ABCs of keywords
Unravel keyword metrics in SEMRush
Spot winning keywords with SEMRush
Unveil your website's hidden ranking keywords
Dissect competitors' keyword strategies with SEMRush
Include keywords smartly on your site
Verify you used keywords the right way with SEMRush
Dominate competition with strategic keyword classification
RequirementsNo experience needed. You will learn everything you need to know throughout the course.
DescriptionSEMRush (or Semrush) is the SaaS tool that allows you to manage your online visibility on search engines, to optimize your website and rank Number 1 on Google.Its ease of use and completeness make it an essential tool for anyone who wants to improve the ranking of their website today.In this course, you are going to learn everything you need to perform a great keyword research using SEMRush through theory and practical videos.Starting from very basic notions such as, what is SEMRush and keywords and how they work, we will dive into advanced concepts such as, how to identify high-performing keywords, understanding keyword difficulty, and enhancing your website's visibility and traffic thanks to optimization.At the end of this course, you will :Master the full range of SEMrush's keyword research featuresKnow how to perform an efficient keyword strategy for your website, no matter its size or ageMake better keyword choices for your website based on dataYou don't need to be a pro to take this course. I will be by your side throughout your learning process and I made sure that the content is focused on what is the most important, without you ending up getting lost in useless modules or features.We are going to be a great team. See you on the course!
OverviewSection 1: Introduction
Lecture 1 Introduction to SEMrush
Lecture 2 Course Objectives
Lecture 3 Who Am I ?
Section 2: Part 1 - Set up your SEMRush Project & Master The ABCs of Keywords
Lecture 4 Introduction to Part 1
Lecture 5 Get Your FREE Trial of SEMRush
Lecture 6 What Are Keywords?
Lecture 7 Understanding User's Intents
Lecture 8 Short-Tail Keywords vs. Long-Tail Keywords
Lecture 9 The Buyer's Journey in SEO & Its Impact on Keywords
Section 3: Part 2 - Prepare Your Keyword Research & Harness Existing Keywords
Lecture 10 Introduction to Part 2
Lecture 11 How To Read Keywords in SEMRush (Volume, KD, CPC, ...)
Lecture 12 What Is a GOOD Keyword in SEMRush? The Answer
Lecture 13 How To Plan Your Keyword Research with SEMRush
Lecture 14 Find Your Existing Keywords in SEMRush
Lecture 15 Find Your Existing Keywords in Google Search Console
Lecture 16 Targeting New Keywords vs. Optimizing for Existing Keywords
Section 4: Part 3 - Performing a Keyword Research from A to Z
Lecture 17 How to Find New Keywords in SEMRush
Lecture 18 How to Use The SERP Features in SEMRush
Lecture 19 Competitive Keyword Research: Copy Your Competitors & Outrank Them!
Section 5: Part 4 - Case Studies
Lecture 20 Keyword Research for B2B SaaS
Lecture 21 Keyword Research for ECommerce
Lecture 22 Keyword Research for Online Teaching Platform (Classic Website)
Section 6: Part 5 - Use Your Keywords Properly Once You Found Them
Lecture 23 Where to Use Your Keywords on Your Website
Lecture 24 How to Verify Proper Keyword Usage in SEMRush (& Avoid Penalties!)
Lecture 25 Conclusion
Entrepreneurs willing to improve their website without a developer,Small business owners willing to improve their website without an agency,SEO Professionals,Digital marketing specialists,Digital marketing freelancers,Digital marketing students,Marketing managers,Website owners,Conversion Rate Optimization (CRO) specialists
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