Influence Persuasion for Sustainability Professionals

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Files Included :

1 - Meet your Instructor.mp4 (49.19 MB)
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2 - What to expect from the course Key learning outcomes.mp4 (54.12 MB)
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4 - Overview and the Needs Development Process.mp4 (45.16 MB)
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5 - Our Brain and the Value Equation.mp4 (68.01 MB)
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6 - The Three Tiered Cake Model.mp4 (81.8 MB)
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10 - How to uncover benefits The so what exercise.mp4 (46.97 MB)
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11 - The Golden Rules of talking about Sustainability.mp4 (16.84 MB)
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12 - Rule 1 Think like a caveman or cavewoman.mp4 (97.46 MB)
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13 - Rule 2 Dont mention the Cwords.mp4 (63.34 MB)
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14 - Bringing it all together.mp4 (74.58 MB)
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7 - People want benefits not features.mp4 (54.83 MB)
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8 - Features vs Benefits.mp4 (25.43 MB)
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9 - Understanding Value.mp4 (16.78 MB)
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15 - Introducing the SPINS Method.mp4 (43.26 MB)
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16 - Large vs Small Decisions.mp4 (20.07 MB)
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17 - Situation Questions.mp4 (61.08 MB)
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18 - Problem Questions.mp4 (54.3 MB)
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19 - Problem types and activity.mp4 (23.07 MB)
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20 - Implication Questions.mp4 (50.89 MB)
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21 - Stacking the Value Equation.mp4 (43.32 MB)
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22 - Need Payoff Questions.mp4 (52.92 MB)
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23 - Activity Develop your Need Payoff Questions.mp4 (13.12 MB)
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24 - Bringing it all together with this B2B example SPINS conversation.mp4 (123.68 MB)
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25 - Example B2C SPINS Conversation in a Sales Context.mp4 (122.59 MB)
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26 - A few final words.mp4 (58.83 MB)
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