Basics Of Ecommerce - Using Salesforce Commerce Cloud

Last updated 4/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 6.21 GB | Duration: 5h 36m

Learn ecommerce concepts with real life examples. This will built a strong ecommerce foundation using end to end flows

What you'll learn
Are you thinking to learn ecommerce fundamentals? Post completion, you will be able to understand ecommerce terminologies & fundamentals
Do you want to acquire ecommerce domain knowledge or maybe switching to ecommerce now?
In this course you will learn end to end ecommerce flows and impacts including upstream systems like PIM & downstream system like OMS or ERP(SAP)
Also, this course will teach you all the different modules in an ecommerce platform by using salesforce commerce cloud but not limited to it.
We will be covering ecommerce architectures, modules, demos on all the modules and various tools.
This course will enable you to decide your career path in ecommerce domain.
Some modules covered in this course are - Catalog, Order, Member / User management, Marketing etc

Requirements
This course requires no knowledge of programming languages.
Anyone can take this course and build the foundation to start his/her journey in specialized field of ecommerce development, product management, merchandising, content management , operations etc. However, if you have salesforce commerce cloud sandbox access then it's better to do hands-on together otherwise you can simply follow the demos.

Description
This course is designed and developed for those who wants to learn how does ecommerce work, the related terminologies and domain specific knowledge. In this course I have covered all the modules necessary to build an ecommerce site. I have used salesforce commerce cloud as the ecommerce product to show different demos. However, the concept remains same for any ecommerce product like HCL commerce, SAP commerce or Adobe commerce.Use coupon code for discount - BOEUSCCS35In this course, the following modules are covered but not limited to below topics only:1. Ecommerce & Types - Explaining different ecommerce business models, revenue models , salesforce commerce cloud architecture, Difference between organization, sites & storefront 2. Catalog Modules - Covered different topics Catalog types, categories, Products & types, Attributes, Prices etc3. Member Module - User, group, Permissions set, Roles etc4. Marketing Module - Static content, Dynamic content, Dynamic pages, Search engine -SEO, Personalization etc. 5. Order Module - Covered in detail order flows, end to end order flows, Payment, shipping, taxes, Inventory, fulfillment & Promotions etc6. Miscellaneous - Covered topics like how to do data import / export , Moving data from one environment to another, Doing repetitive tasks, Performance topics & finally localizations.Other than the above modules/ topics in each module, there are hands-on demo to cover the topics in practice. Not necessary to have access to salesforce commerce cloud sandbox but if you have it then you can practice along. After finishing this course, I can assure you will have a good functional understanding of ecommerce domain and mainly for business analysts, Merchandisers you can start working on the functional side like creating products, creating contents & managing orders or even designing functional solution with your implementation partners.

Overview
Section 1: Introduction

Lecture 1 Introduction

Section 2: Ecommerce & Types

Lecture 2 Agenda

Lecture 3 What is ecommerce

Lecture 4 Types of Business Models

Lecture 5 Revenue Models

Lecture 6 Ecommerce Modules

Lecture 7 Organization, Site and Storefront

Lecture 8 Ecommerce Architecture

Lecture 9 SFCC Architectures

Lecture 10 SFCC Realms

Lecture 11 Ecommerce Examples

Lecture 12 Demo - SFCC tools

Section 3: Catalog Module

Lecture 13 Introduction, Catalog & Types

Lecture 14 Categories & Types

Lecture 15 Demo - Catalog & Categories

Lecture 16 Products & Types

Lecture 17 Demo - Product & Types

Lecture 18 Product Attributes

Lecture 19 Price & Types

Lecture 20 Demo - Pricing

Section 4: Member / User Module

Lecture 21 Agenda

Lecture 22 Users & Customers

Lecture 23 Usergroup & Permissions

Lecture 24 Roles

Lecture 25 Customer List & Groups

Lecture 26 Single Sign On

Lecture 27 Demo - Users, Customers & Customer groups

Lecture 28 Demo - Roles & Permission

Section 5: Marketing Module

Lecture 29 Intro & What is content?

Lecture 30 Content Slots

Lecture 31 Demo - Content Slot & Assets

Lecture 32 Demo - Folder Content

Lecture 33 Page Designers

Lecture 34 Demo - Category Slots & Page Designer

Lecture 35 Search Engine Optimization (SEO)

Lecture 36 Demo - Campaigns & SEO

Lecture 37 Personalization

Section 6: Orders Module

Lecture 38 Introduction & What is Order

Lecture 39 Promotions

Lecture 40 Shipping Methods

Lecture 41 Taxes

Lecture 42 Demo - Taxes

Lecture 43 Inventory

Lecture 44 Payments - Processors, Gateway & Methods

Lecture 45 Example - Payment Flow

Lecture 46 Demo - Payment_method_processor Inventory

Lecture 47 Shipment & Order Flow

Lecture 48 Returns

Lecture 49 Return Flow

Section 7: Miscellaneous Topics

Lecture 50 Introduction & Data Import and Export

Lecture 51 Demo - Data Import & Export

Lecture 52 Better Performance - Caching

Lecture 53 Demo - Caching

Lecture 54 Replication or Data Propagation

Lecture 55 Jobs - Adhoc / Scheduled

Lecture 56 Demo - Jobs

Lecture 57 Localization & Locales

Lecture 58 Currencies

Lecture 59 Demo - Locales & Currencies

Lecture 60 Lecture 58 - Just the Beginning

If you are working as a developer on any other ecommerce product or technology and want to learn salesforce commerce cloud, then this course is for you.,If you working in some domain and want to switch to ecommerce then this course is for you .,If you are a project manager or product owner or business analyst and want to work on ecommerce projects, then this course is for you.

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