Internet Marketing Strategies: Social Media and Advertising

Published 8/2023
Created by Australian Institute of Training and Career Development Pty Ltd
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 173 Lectures ( 11h 42m ) | Size: 7.33 GB

A Comprehensive Guide to Digital Advertising Strategy: Generating Leads & SEO through Internet Marketing & Social Media

What you'll learn
Section 1: Learn the fundamentals of social media marketing & how to effectively leverage platforms like FB, Instagram, Twitter, YouTube, LinkedIn & Pinterest..
Section 2: Master the art of creating, managing, and optimizing impactful Facebook ads to drive engagement and conversions.
Section 3: Dive deep into Facebook Pixel tracking to measure and optimize ad performance for increased sales success.
Section 4: Develop strategies to create engaging Facebook Newsfeed ads that capture attention and drive meaningful engagement and conversions.
Section 5: Discover the potential of Facebook Messenger marketing and learn how to leverage ManyChat to engage and nurture your audience.
Section 6: Explore techniques to create effective Twitter ads that resonate with your target audience and drive desired outcomes.
Section 7: Understand the power of video marketing, from strategizing its implementation to creating impactful video content.
Section 8: Dive into YouTube advertising, covering everything from setup and ad creation to utilizing Google Ads and optimizing campaigns.
Section 9: Discover the strategies and tools for successful YouTube Live broadcasts, enhancing engagement and expanding your audience.
Section 10: Learn to leverage LinkedIn for building a professional network and creating meaningful connections that lead to conversions.
Section 11: Unlock the power of LinkedIn advertising by creating targeted campaigns that cater to the B2B audience effectively.
Section 12: Discover tactics to utilize LinkedIn for driving sales and leads through strategic networking and profile optimization.
Section 13: Explore the world of Pinterest marketing, from setting up a business account to effectively utilizing various tools for success.
Section 14: Dive into the intricacies of Pinterest marketing, learning how to create captivating pins and utilize various techniques for maximum impact.
Section 15: Master Pinterest marketing, from leveraging ads to incorporating affiliate strategies for effective promotion.
Section 16: Deepen your understanding of Pinterest marketing, exploring strategies, creative techniques, and maximizing impact.
Section 17: Uncover the world of affiliate marketing, learning how to identify profitable partnerships and effectively promote affiliate offers.
Section 18: Explore emerging platforms like TikTok, Clubhouse, and more, understanding how to navigate and harness their potential for marketing success.

Requirements
Basic Computer Literacy: Familiarity with navigating a computer, accessing websites, and using common software tools will be beneficial.
Access to the Internet: Reliable internet access is essential for watching video lectures, accessing course materials, and participating in interactive elements.
Willingness to Learn: An open mindset and willingness to learn and explore new concepts, strategies, and platforms in the dynamic field of digital marketing.
Basic Social Media Knowledge: Familiarity with popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest can provide context for advanced strategies.
Basic Marketing Concepts: Understanding fundamental marketing concepts such as target audience, segmentation, and branding can enhance your grasp of advanced strategies.
Basic Advertising Knowledge: If you've worked with online advertising platforms before, it will be advantageous, but not necessary, as the course covers advertising from the ground up.
Access to Social Media Accounts: Having active social media accounts across various platforms will enable you to implement and practice the strategies discussed.

Description
In the "Internet Marketing Strategies: Social Media and Advertising" course, you'll discover the power of Internet Marketing and Digital Marketing Strategy to fuel business growth. You'll learn how to leverage Social Media Marketing and Advertising Strategy to build brand recognition, cultivate customer relationships, and drive sales. This course offers a comprehensive guide designed to enhance your understanding and execution of key online marketing techniques.Key Course Features include:Comprehensive Coverage of Internet Marketing: Understand the breadth and depth of marketing opportunities on the Internet. This includes SEO, SEM, email marketing, and content marketing techniques to reach and engage your target audience.Strategic Digital Marketing: Learn how to create and implement a robust digital marketing strategy that aligns with your business goals, optimizes resources, and delivers measurable results.In-Depth Social Media Marketing: Gain practical knowledge of various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. Understand how to create engaging content, foster community interaction, and use these platforms to amplify your brand.Advertising Strategy Mastery: Discover how to develop compelling online advertising strategies. Learn about PPC, display advertising, social media advertising, mobile advertising, and how to measure their effectiveness.Practical Applications: Engage with real-life case studies, exercises, and interactive content to help you apply what you learn. This practical knowledge will enable you to immediately start implementing effective marketing strategies for your business or clients.By the end of this course, you will be equipped with the necessary tools and knowledge to create and implement effective Internet marketing strategies, leverage social media for brand growth, and design successful advertising campaigns. Whether you're a marketing professional seeking to update your skills, a business owner aiming to boost your online presence, or a beginner interested in a career in digital marketing, this course provides the knowledge and skills you need to succeed.

Who this course is for
Digital Marketing Enthusiasts: Whether you're new to the field or seeking to upgrade your skills, this course provides an in-depth understanding of social media marketing and advertising strategies that drive results.
Business Owners and Entrepreneurs: If you're aiming to expand your business's online presence, generate leads, and drive sales, this course equips you with the tools to achieve these goals effectively.
Marketing Professionals: Marketers looking to sharpen their skills and stay updated with the latest trends and strategies in social media marketing and advertising will greatly benefit from this course.
Content Creators and Influencers: For individuals interested in creating compelling content and enhancing their online influence, this course offers insights into leveraging social media platforms effectively.
Aspiring Social Media Managers: If you're considering a career as a social media manager, this course provides a solid foundation to master the skills required to excel in this role.
Small Business Owners: For those running small businesses or startups, this course teaches you how to create impactful online marketing campaigns on a limited budget.
Freelancers: If you're a freelancer looking to offer social media marketing and advertising services to clients, this course equips you with practical strategies to deliver exceptional results.
Marketing Students: Students pursuing marketing or related fields will find this course invaluable for gaining practical knowledge and preparing for a competitive job market.
Anyone Seeking New Opportunities: Whether you're in career transition or simply curious about digital marketing, this course empowers you with versatile skills applicable in various industries.
Marketing Managers and Executives: Even experienced professionals in managerial roles can benefit from this course by staying updated with the ever-evolving world of digital marketing.

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