Strategic Content Marketing Attract, Engage, and Retain

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Files Included :

01 - Win customers with content marketing.mp4 (3.85 MB)
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01 - Content is more than copy.mp4 (6.73 MB)
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02 - Content is more than a cost.mp4 (5.9 MB)
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01 - What is content marketing.mp4 (5.87 MB)
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02 - Typical goals of content marketing.mp4 (4.66 MB)
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03 - Advanced goals of content marketing.mp4 (6.84 MB)
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01 - Growing a niche content audience.mp4 (7.41 MB)
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02 - Defining a unique brand viewpoint.mp4 (5.5 MB)
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03 - Actively promoting content.mp4 (5.67 MB)
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01 - Selecting the right audience.mp4 (6.28 MB)
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02 - Conducting competitive analysis.mp4 (8.04 MB)
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01 - Mapping content to the customer journey.mp4 (7.04 MB)
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02 - Choosing content marketing formats and channels.mp4 (6.72 MB)
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03 - In-house vs outsourcing.mp4 (6.04 MB)
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01 - Setting up a content calendar.mp4 (6.22 MB)
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02 - Defining a content process.mp4 (8.6 MB)
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03 - Clarifying roles and responsibilities.mp4 (6.56 MB)
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01 - Selecting content KPIs.mp4 (7.88 MB)
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02 - Collecting and tracking content KPI data.mp4 (7.09 MB)
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03 - Optimizing content performance.mp4 (6.19 MB)
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01 - Scaling content marketing.mp4 (5.57 MB)
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02 - Succeeding as a small business.mp4 (6.62 MB)
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03 - Succeeding as an enterprise.mp4 (5.79 MB)
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01 - Next steps.mp4 (4.36 MB)
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