Foundations of Product-Led Growth (PLG) for Product Managers

Files Included :

1 Why learn PLG principles.mp4 (8.19 MB)
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2 PLG definition.mp4 (9.09 MB)
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3 Who grew through PLG.mp4 (12.85 MB)
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4 Sales-Led, Marketing-Led and Product-Led Growth.mp4 (14.94 MB)
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5 Key benefits of Product-Led Growth.mp4 (9.15 MB)
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1 How can a product sell itself.mp4 (11.45 MB)
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2 How can a product generate new revenue.mp4 (16.09 MB)
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3 How can a product prevent revenue churn.mp4 (10 MB)
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4 How can a product generate expansion revenue.mp4 (10.04 MB)
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5 How can a product prevent revenue contraction.mp4 (12.93 MB)
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6 How can a product generate reactivation revenue.mp4 (7.59 MB)
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1 Three pillars of PLG.mp4 (7.95 MB)
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2 Designing for the end user.mp4 (8.3 MB)
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3 Delivering value before capturing value.mp4 (7.16 MB)
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4 Investing in the product with go-to-market intent.mp4 (11.5 MB)
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1 Introduction to acquisition business models.mp4 (14.24 MB)
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2 Freemium.mp4 (15.88 MB)
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3 Free Trial.mp4 (8.1 MB)
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4 Ungated.mp4 (15.65 MB)
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5 Freemium 2 0 Reverse Trial.mp4 (7.96 MB)
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6 Self-service demo.mp4 (7.75 MB)
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7 Selecting a model.mp4 (15.51 MB)
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1 Funnels introduction.mp4 (8.51 MB)
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10 Funnels vs Loops.mp4 (10.16 MB)
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2 Acquisition.mp4 (19.79 MB)
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3 Activation importance & how to define the metric.mp4 (12.77 MB)
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4 Activation improving it & going beyond activation moment.mp4 (26.27 MB)
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5 Retention.mp4 (13.73 MB)
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6 A framework to improve retention.mp4 (13.44 MB)
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7 Monetisation.mp4 (18.8 MB)
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8 Satisfaction.mp4 (19.23 MB)
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9 Loops introduction.mp4 (12.29 MB)
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1 How do Sales fit in PLG companies.mp4 (8.84 MB)
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2 Product-Led Sales.mp4 (7.45 MB)
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3 Product Qualified Leads.mp4 (14.49 MB)
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1 When to go PLG.mp4 (8.54 MB)
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2 What does it mean to 'become product-led'.mp4 (7.05 MB)
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1 Course recap.mp4 (13.29 MB)
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