Eddie Shleyner - Transformational Landing Pages

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Files Included :

00-Introduction.mp4 (73.73 MB)
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01-[A1] Expect clear, concise lessons.mp4 (34.35 MB)
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02-[A2] Expect to learn by example.mp4 (34.29 MB)
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03-[A3] Expect -Scientific Advertising- by Claude Hopkins.mp4 (43.61 MB)
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04-[A4] Expect to have a new landing page when you finish.mp4 (46.71 MB)
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00-Introduction.mp4 (28.33 MB)
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01-[B1] Copywriting great, Eugene Schwartz.mp4 (36.86 MB)
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02-[B2] Testing big differences.mp4 (31.55 MB)
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03-[B3] Clarity, desire, credibility, and action.mp4 (29.11 MB)
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04-[C1] The original landing page.mp4 (29.72 MB)
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05-[C2] The transformed landing page.mp4 (50.56 MB)
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06-[C3] The template.mp4 (23.17 MB)
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00-Introduction.mp4 (42.33 MB)
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01-[D1] A better way.mp4 (30.1 MB)
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02-[D2] Persona (with an a).mp4 (30.94 MB)
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03-[D3] Person (sans a).mp4 (68.89 MB)
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04-[D4] Persona (an example).mp4 (53.91 MB)
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05-[D5] Person (an example).mp4 (70.54 MB)
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06-[D6] Conducting a personal interview.mp4 (43.54 MB)
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07-[E1] The most important divider.mp4 (58.87 MB)
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08-[E2] Primers.mp4 (38.78 MB)
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09-[E3] Headlines.mp4 (56.68 MB)
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10-[E4] Subheadlines.mp4 (22.91 MB)
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11-[E5] Body copy.mp4 (70.06 MB)
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12-[E6] Calls to action.mp4 (103.91 MB)
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13-[E7] Art.mp4 (32.55 MB)
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14-[F1] The forgotten conversion principle.mp4 (62.41 MB)
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15-[F2] Order of operations.mp4 (35.69 MB)
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Congrats- You-ve completed 34% of the course.mp4 (43.2 MB)
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00-Introduction.mp4 (18.33 MB)
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01-[G1] What-s a fascination.mp4 (32.14 MB)
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02-[G2] Where fascinations came from.mp4 (57.45 MB)
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03-[G3] Why fascinations work.mp4 (21.58 MB)
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04-[G4] When fascinations work.mp4 (27.79 MB)
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05-[G5] The clickbait debate.mp4 (46.09 MB)
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06-[H1] Guardrails.mp4 (26.68 MB)
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07-[H2] Rule #1 → Write more than you need.mp4 (27.66 MB)
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08-[H3] Rule #2 → The more specific the benefit, the better.mp4 (27.85 MB)
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09-[H4] Rule #3 → Prove it.mp4 (20.23 MB)
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10-[H5] Rule #4 → Clarity beats concision.mp4 (39.47 MB)
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11-[H6] Rule #5 → Use simple words.mp4 (23.45 MB)
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12-[H7] Rule #6 → Use the prospect-s vocabulary.mp4 (28.84 MB)
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13-[H8] Rule #7 → Avoid -transactional- words.mp4 (18.95 MB)
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14-[H9] Rule #8 → Avoid -work- words.mp4 (13.64 MB)
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15-[H10] Rule #9 → Create variance.mp4 (65.54 MB)
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16-[I1] One, two, three.mp4 (48.19 MB)
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17-[I2] Step 1- Find the nugget.mp4 (38.87 MB)
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18-[I3] Step 2- Tease the value and state the benefit.mp4 (54.7 MB)
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19-[I4] Step 3- Apply a filter.mp4 (90.73 MB)
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20-[J1] Filter #1- Mechanisms.mp4 (23.22 MB)
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21-[J2] Filter #2- Statement + Interest + Benefit.mp4 (9.41 MB)
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22-[J3] Filter #3- -What-.mp4 (17.78 MB)
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23-[J4] Filter #4- -What never-.mp4 (7.73 MB)
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24-[J5] Filter #5- -Right- Wrong-.mp4 (14.6 MB)
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25-[J6] Filter #6- -Why-.mp4 (13.5 MB)
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26-[J7] Filter #7- -When-.mp4 (7.35 MB)
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27-[J8] Filter #8- Specific question.mp4 (7.39 MB)
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28-[J9] Filter #9- -If, then-.mp4 (13.28 MB)
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29-[J10] Filter #10- -Quickest, easiest-.mp4 (8.89 MB)
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30-[J11] Filter #11- Number.mp4 (9 MB)
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31-[J12] Filter #12- Big promise.mp4 (8.31 MB)
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32-[J13] Filter #13- -How-.mp4 (20.01 MB)
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33-[J14] Filter #14- -Caution-.mp4 (13.48 MB)
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34-[J15] Filter #15- -Truth-.mp4 (8.76 MB)
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35-[J16] Filter #16- -Best-.mp4 (5.35 MB)
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36-[J17] Filter #17- -Surprising-.mp4 (12.74 MB)
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37-[J18] Filter #18- -Are you-.mp4 (31.16 MB)
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Congrats! You've completed 80% of the course.mp4 (26.54 MB)
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00-Introduction.mp4 (12.63 MB)
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01-[K1] What-s beneath all of this.mp4 (27.7 MB)
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02-[K2] Logos.mp4 (24.77 MB)
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03-[K3] Guarantees.mp4 (33.99 MB)
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04-[K4] Statistics.mp4 (17.94 MB)
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05-[L1] Two types of testimonials.mp4 (8.24 MB)
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06-[L2] -Whale- testimonials.mp4 (33.51 MB)
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07-[L3] -School- testimonials.mp4 (46.6 MB)
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08-[L4] Creating a testimonial campaign.mp4 (67.32 MB)
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00-Introduction.mp4 (14.36 MB)
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01-[M1] Reason #1 → -Because of FOMO.mp4 (20.36 MB)
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02-[M2] Reason #2 → -Because it-s easy!.mp4 (21.32 MB)
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03-[M3] Reason #3 → -Because I-ve nothing to lose!.mp4 (32.18 MB)
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04-[M4] Reason #4 → -Because you-re asking.mp4 (24.18 MB)
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00-Introduction.mp4 (13.56 MB)
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01-[N1] Big tests.mp4 (45.99 MB)
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02-[N2] Small tests.mp4 (22.9 MB)
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03-[N3] Last thing.mp4 (17.05 MB)
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