Developing actionable competitor reviews

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Files Included :

1 - Introduction and welcome.mp4 (9.3 MB)
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2 - What is a Customer Journey Framework.mp4 (46.42 MB)
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3 - How to develop your review dimensions.mp4 (105.38 MB)
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4 - The need to share with your colleagues.mp4 (128.47 MB)
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5 - Creating a long list of competitors and comparators.mp4 (30.45 MB)
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6 - Shortlisting with your colleagues.mp4 (39.59 MB)
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10 - How to capture all evidence.mp4 (68.53 MB)
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7 - How to setup your scoring table.mp4 (105.16 MB)
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8 - Establish maturity benchmarks.mp4 (31.11 MB)
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9 - Creating an assessment plan.mp4 (82.21 MB)
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11 - Processing your raw scores.mp4 (72.24 MB)
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12 - Plotting the insight into an easy to consume chart.mp4 (68.69 MB)
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13 - Modelling your opportunities.mp4 (127.77 MB)
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14 - Creating a prioritised plan based on a combination of value and feasibility.mp4 (37.97 MB)
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15 - Understand how challenging candidates can lead to powerful differentiation.mp4 (44.24 MB)
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16 - How to use prototyping where there is no competitor reference to convince leader.mp4 (63.55 MB)
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