Google Ads Course for Beginners : A Step By Step Guide

Published 10/2023
Created by Bharat Go Digital Academy
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 44 Lectures ( 2h 32m ) | Size: 1.1 GB

Building Effective Campaigns with No Prior Experience. Launch, Learn, and Lead in the Digital Space.

What you'll learn
Grasp the fundamental principles of google ads & how search ads work.
Understand how Google Ads fits within the broader digital marketing ecosystem.
Learn about various Google Ads campaign types like Search, Display, Shopping, Video, and App campaigns.
Know when and how to use each campaign type effectively.
Master the art of keyword research using tools like the Keyword Planner.
Understand keyword match types and their significance in targeting.
Learn to write compelling ad copies that resonate with the target audience.
Understand the role and application of ad extensions to enhance visibility and clicks.
Dive deep into audience segmentation and learn to target users based on demographics, interests, behaviors, and more.
Understand the power of remarketing and how to set up remarketing lists.
Understand how budget allocation works in Google Ads.
Explore various bidding strategies and know how to select the best one based on campaign objectives.
Recognize the importance of a relevant and user-friendly landing page for better ad performance.
Learn about Quality Score, its components, and strategies to optimize google ads
Master the art of A/B testing and iterative optimization for continuous improvement.
Delve into more complex tools and features like Dynamic Search Ads, Ad Scheduling, and Location Targeting.
Identify frequent pitfalls and challenges in Google Ads and learn strategies to avoid them.
Explore career opportunities and trajectories for professionals proficient in Google Ads.

Requirements
A stable internet connection to access course materials, watch tutorials and practice on the Google Ads platform.
proactive attitude towards learning and the curiosity to experiment and apply concepts will greatly benefit students.
For those who wish to run real ad campaigns as part of their learning process, having a budget set aside for this purpose would be beneficial. However, this is optional, and mock campaigns can be used for practice without incurring any costs.
A gmail account which can be created for free.

Description
In today's digital-first world, leveraging the power of online advertising is no longer a luxury but a necessity. Whether you're a budding entrepreneur, a small business owner, a digital marketing newbie, or just someone looking to diversify their skills, understanding Google Ads is your ticket to reaching a vast audience with precision and creativity.Google Ads Course for Beginners 2023 : A Step By Step Guide is a meticulously designed course for those who are starting from scratch. It aims to transform absolute beginners into confident advertisers, capable of creating resonant and high-performing ad campaigns.Course Highlights:Grasp the Basics: Delve into the world of online advertising and understand the pivotal role of Google Ads within the broader digital marketing panorama.Diverse Campaign Types: Learn the nuances of various Google Ads campaign types, be it Search, Display, Shopping, Video, or App campaigns, and ascertain which one aligns best with your goals.Keyword Crafting: Navigate the realm of keyword research and strategy, utilizing tools like the Keyword Planner, and master the art of targeting using keyword match types.Ad Creation and Optimization: Uncover the secrets behind crafting compelling ad copies and utilize ad extensions to enhance visibility and engagement.Strategic Targeting: Dive into audience segmentation, learn the intricacies of remarketing, and reach potential customers based on their behaviors, interests, and more.Budgeting and Bidding Mastery: Allocate your budget effectively and explore various bidding strategies to maximize ROI.Understanding Insights: Interpret campaign performance with Google Ads analytics, set up A/B testing, and iteratively optimize for continuous improvement.Hands-on Application: Engage in practical exercises, real-world scenarios, and receive feedback to fine-tune and refine your campaign strategies.By the end of this course, not only will you be well-versed with the theoretical aspects of Google Ads, but you'll also have practical, hands-on experience, giving you the confidence to manage and optimize your own campaigns or offer your expertise to others.Whether you aim to boost your business, kickstart a career in digital marketing, or simply satiate your curiosity about online advertising, this course is your comprehensive guide. Embark on this enlightening journey and unlock the true potential of Google Ads.

Who this course is for
Complete Beginners: Those who have little to no knowledge about Google Ads but are keen to learn how to use it for advertising purposes.
Small Business Owners: Entrepreneurs or small business operators looking to advertise their products or services online and wanting to get the best out of it.
Startups: Startups wanting to gain visibility in the digital space and aiming for cost-effective ways to reach potential customers.
Digital Marketing Enthusiasts: Individuals looking to delve into or pivot towards a career in digital marketing and wanting to add Google Ads expertise to their skill set.
Freelancers: Those offering digital marketing services and wanting to expand their skill set to offer Google Ads management to clients.
Traditional Marketers: Marketing professionals from traditional backgrounds wanting to upskill and familiarize themselves with the digital advertising landscape.
Bloggers & Content Creators: Individuals with blogs, YouTube channels, or other content platforms who want to promote their content more effectively.
E-commerce Store Owners: Those running online stores and looking to drive more traffic and sales through Google's advertising platform.
Students: Marketing, business, or IT students aiming to get practical knowledge and a potential certification to enhance their resume and job prospects.
Career Switchers: Professionals from other sectors who see the potential in digital marketing and want to understand one of its cornerstone tools.
Agencies: New or existing agencies that want their team members to be trained in Google Ads to serve clients better.

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