Product Management 101

Files Included :

1 - Course introduction.mp4 (137.25 MB)
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2 - The strategic role of product management.mp4 (69.27 MB)
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10 - Customer analysis examples KeepTruckin and Steelcase.mp4 (84.95 KB)
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11 - Market analysis.mp4 (476.52 KB)
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12 - Profiling market segments.mp4 (345.37 KB)
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13 - Sizing market segments.mp4 (47.82 KB)
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14 - Competitive analysis.mp4 (704.26 KB)
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15 - Analyzing direct competition market share and trends.mp4 (1.45 MB)
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16 - Competitors strategy and gotomarket.mp4 (660.87 KB)
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17 - Competitive positioning.mp4 (75.04 KB)
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18 - Competitive product comparisons.mp4 (604.14 KB)
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19 - Disruptive technology and autonomous vehicles.mp4 (612.3 KB)
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20 - Competitive monitoring.mp4 (574.07 KB)
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3 - Customer analysis.mp4 (34.89 MB)
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4 - Interviewing customers Skills and question types.mp4 (77.15 KB)
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5 - Interviewing customers Stepbystep.mp4 (1.82 MB)
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6 - Practice Activity Uber Lyft and ridesharing interview.mp4 (95.05 KB)
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7 - Personas.mp4 (604.89 KB)
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8 - The Kano Model for analyzing customer needs.mp4 (91.9 KB)
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9 - Practice Activity Reedsy the Kano Model.mp4 (179.5 KB)
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21 - Product strategy the basics.mp4 (207.37 KB)
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22 - Product vision and objectives.mp4 (1.72 MB)
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23 - Practice Activity Product vision and objectives.mp4 (79.56 MB)
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24 - Crafting a product strategy 4 steps.mp4 (1.21 MB)
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25 - Tracking a strategy.mp4 (1.26 MB)
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26 - Prioritization.mp4 (137.77 MB)
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27 - Roadmapping.mp4 (51.2 MB)
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28 - Objectives and key results OKRs.mp4 (55.32 MB)
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29 - Practice Activity Objective and key results OKRs with eBird.mp4 (5.48 MB)
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30 - Development buckets.mp4 (68.33 MB)
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31 - Practice Activity Development buckets with Radley Robots.mp4 (81.71 MB)
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32 - Prioritized backlog.mp4 (45.84 MB)
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33 - Discovery and delivery.mp4 (67.42 MB)
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34 - Practice Activity Discovery delivery with Big Agnes tents.mp4 (950.79 KB)
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35 - Stagegates.mp4 (41.48 MB)
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36 - Testing product concepts.mp4 (39.39 MB)
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37 - Testing product concepts examples.mp4 (287.43 MB)
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38 - Product analytics software.mp4 (2.22 MB)
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39 - Product analytics hardware.mp4 (352.95 KB)
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40 - Product experiments.mp4 (602.7 KB)
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41 - The new flavors of product management.mp4 (25.14 MB)
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42 - Launch.mp4 (726.8 KB)
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43 - Excellent new product launches examples.mp4 (1.9 MB)
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44 - Positioning and communication.mp4 (676.11 KB)
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45 - Value proposition.mp4 (276.88 KB)
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46 - Practice Activity Create a value proposition.mp4 (723.6 KB)
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47 - Benefit trees.mp4 (163.36 KB)
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48 - Pricing.mp4 (431.85 KB)
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49 - 3Cs of pricing.mp4 (252.04 KB)
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50 - SaaS pricing softwareasaservice.mp4 (327.22 KB)
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51 - Pricing stepbystep.mp4 (2.59 MB)
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52 - Practice Activity LinkedIn pricing.mp4 (695.79 KB)
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53 - Sales support.mp4 (659.26 KB)
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55 - Sales enablement tools.mp4 (595.71 KB)
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56 - Training deal support and viewfromthefield.mp4 (545.44 KB)
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57 - Sales channels.mp4 (239.33 KB)
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58 - Practice Activity HP sales channels.mp4 (135.98 KB)
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59 - Finding and refining sales channels.mp4 (608.9 KB)
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60 - Product support.mp4 (112.57 KB)
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61 - Product support with Kobo360 and Sendy.mp4 (306.66 KB)
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62 - Finding growth.mp4 (1.05 MB)
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63 - Practice Activity Finding growth.mp4 (277.81 KB)
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64 - Productled growth.mp4 (177.92 KB)
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65 - Growth case study Udemy.mp4 (59.76 KB)
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66 - Obsolescence.mp4 (158.54 KB)
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67 - 7 big themes from the course.mp4 (555.1 KB)
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68 - Course wrapup.mp4 (995.2 KB)
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69 - Bonus lecture Customer interview example.mp4 (460.3 KB)
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