The Entrepreneurship & Startup Mastery Bundle (8 Courses)

Published 11/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 11.44 GB | Duration: 9h 1m

Master Entrepreneurship Fundamentals, Startup Launch, Pitching, Sales, Customer Experience, Marketing, Finance & More!

What you'll learn
Identify, refine, and grow business ideas using assets, mentorship, fundraising, effective marketing and sales strategies.
Select the right idea, target customers, and develop a solid business case with an MVP for market traction.
Craft and deliver compelling elevator pitches, capturing attention with the right language, passion, and a clear call-to-action, both in-person and online.
Master sales skills to enhance client relations, use proven techniques, boost purchases, manage time effectively, and excel in presentations.
Enhance customer experience, grasp brand personality, and deliver exceptional service to attract and satisfy clients, boosting business success.
Learn essential marketing strategies, identify and target ideal customers, develop effective plans, and align your team for business success.
Master financial wellness, assess business finances, navigate inflation, and ensure long-term financial stability.
Discover how to excel in networking as an introvert, from preparing and communicating effectively to analyzing encounters and building strong connections.

Requirements
General Interest in Business
Openness to Learning

Description
Embark on a transformative journey with our Entrepreneurship and Startup Bundle, a meticulously crafted program encompassing eight essential courses. Designed for a wide spectrum of learners - from aspiring entrepreneurs to seasoned professionals - this bundle offers a step-by-step guide to mastering the business world. Courses Included:Entrepreneurship Fundamentals: Lay the groundwork for your entrepreneurial journey. How to Launch a Startup Business: Turn your business idea into a reality with practical strategies.Pitching Business Ideas: Learn the art of persuasive and effective business pitches.Sales Skills and Techniques: Enhance your ability to sell and build lasting client relationships.Customer Experience: Create unforgettable customer experiences to drive loyalty and growth. Business Marketing Strategies: Develop and implement powerful marketing tactics. Business Financial Wellness: Understand and manage your business finances for long-term stability.Networking: Master the art of networking, tailored for various personality types, including introverts.Why This Bundle?Comprehensive Learning Path: From conceptualizing business ideas to executing financial strategies, each course builds upon the last, providing a complete entrepreneurial education.Practical and Interactive: Engage in real-world scenarios and practical exercises that ensure a deep understanding and application of skills.Diverse Skill Set: Equip yourself with a versatile toolkit to tackle diverse business challenges and opportunities.Who Should Enroll? This bundle is ideal for anyone looking to launch or grow a business, enhance their professional skills, or gain a competitive edge in the business world. Whether you're starting from scratch or looking to inject new life into your career or business, these courses are your stepping stones to success.Join Us: Step into the realm of entrepreneurial success with our bundle. With expert guidance, a supportive learning community, and a wealth of resources, your journey from aspiring entrepreneur to business leader begins here.Enroll today and start shaping your future in the world of business!

Overview
Section 1: COURSE 1 | ENTREPRENEURSHIP FUNDAMENTALS

Lecture 1 Junior's Story

Lecture 2 Why you should start a business

Lecture 3 What you are going to learn

Lecture 4 The opportunity ahead for entrepreneurs

Lecture 5 Factors that contribute to failure

Lecture 6 The secret to success

Section 2: ARE YOU READY TO BE AN ENTREPRENEUR?

Lecture 7 The 4 stages of entrepreneurship

Lecture 8 Finding a million dollar idea - the magic formula

Lecture 9 Focus on adding value and solving problems

Lecture 10 Step by step guide to coming up with idea

Lecture 11 Resourcefulness: Using what you have to generate business opportunities

Lecture 12 Being relentless

Section 3: MENTORS

Lecture 13 What is the value of a mentor?

Lecture 14 Where do I find a mentor?

Lecture 15 How do I attract a mentor?

Section 4: IDEAS

Lecture 16 What is idea validation?

Lecture 17 Identify and test your major assumption

Lecture 18 What is a Minimum Viable Product (MVP)?

Lecture 19 MVP: Perfect is not the purpose

Section 5: MONEY

Lecture 20 Raising funds: Is the money a cushion or springboard

Lecture 21 Raising funds: How to bootstrap

Lecture 22 Raising funds: Alternative sources

Lecture 23 Managing money: Cashflow is king

Lecture 24 Managing money: Budgeting

Section 6: MARKETING

Lecture 25 Know your market: Understanding the WHO

Lecture 26 Know your market: Understanding the WHY

Lecture 27 Know your market: Understanding the WHERE

Lecture 28 Know your message: What makes the audience go wow!

Section 7: SALES

Lecture 29 Why sales people have a bad reputation

Lecture 30 How to do it properly using B.I.K.E

Lecture 31 Three step process to phone getting people on the phone

Lecture 32 Person, Purpose, Process, Payoff

Lecture 33 The difference between small and BIG contracts

Lecture 34 The process for approaching big clients and contracts

Section 8: SCALING & TEAM

Lecture 35 Scaling: The importance of systems

Lecture 36 Scaling: Creating a magic box

Lecture 37 Bringing in the right team: Character, competence and chemistry

Lecture 38 Partner, employ or outsource

Section 9: NEXT STEPS

Lecture 39 What mind-set will sustain your success?

Lecture 40 Practice makes perfect

Section 10: COURSE 2 | HOW TO LAUNCH A STARTUP BUSINESS

Lecture 41 Welcome to Escape The City

Lecture 42 Want to launch an idea – but unsure where to start?

Lecture 43 INFOGRAPHIC: Launching your idea

Section 11: STEP ONE: FOUNDATIONS

Lecture 44 Am I setting the right foundations?

Lecture 45 4 questions to uncover your values

Lecture 46 EXERCISE: How to unearth your values

Lecture 47 EXERCISE: How to assess your startup idea against your values

Lecture 48 Map your good idea criteria

Section 12: STEP TWO: IDEAS

Lecture 49 What if you don't have an idea?

Lecture 50 What if you have 'too many ideas'?

Section 13: STEP THREE: ASSUMPTIONS

Lecture 51 Get clear on all the assumptions you're making

Lecture 52 Rank your assumptions in order of risk

Lecture 53 Design simple tests for your riskiest assumptions

Lecture 54 PROJECT: Map Your Assumptions

Section 14: STEP FOUR: CUSTOMERS

Lecture 55 Who are you helping?

Lecture 56 How to define the problem and a pick a test niche

Section 15: STEP FIVE: NICHE

Lecture 57 What do your customers ACTUALLY want?

Lecture 58 Golden Rules for Customer Development: Good & Bad Questions

Section 16: STEP SIX: BUSINESS MODELS

Lecture 59 Have I considered other ways to solve this problem?

Lecture 60 Generate solutions & different business models

Section 17: STEP SEVEN: SANITY CHECK

Lecture 61 Does my basic financial forecast make sense?

Lecture 62 Free Financial Model Templates

Section 18: STEP EIGHT: FIRST VERSION

Lecture 63 How to create a Minimum Viable Product (MVP)

Lecture 64 PROJECT: MVP Plan & Tools

Section 19: STEP NINE: AWARENESS

Lecture 65 Does my niche buy and recommend my product?

Section 20: STEP TEN: TRACTION

Lecture 66 6 simple marketing hacks to help you get going

Lecture 67 PROJECT: Test Your Traction Channels

Section 21: CONCLUSION

Lecture 68 Recap of the 10 steps to startup

Lecture 69 CONTENT: Branding Basics

Lecture 70 PROJECT: Brand ID Canvas

Lecture 71 CONTENT: Mindset + Resilience

Section 22: COURSE 3 | PITCHING BUSINESS IDEAS

Lecture 72 Introduction To Pitching Business Ideas

Section 23: 9 STEPS TO A PERFECT PITCH

Lecture 73 Being Concise

Lecture 74 Solving their Problem

Lecture 75 Telling Them What They Want to Hear

Lecture 76 Speaking in Plain English

Lecture 77 Grabbing the Listener's Attention

Lecture 78 Asking Qualifier Questions

Lecture 79 Showing Your Passion

Lecture 80 Telling a Consistent Story

Lecture 81 Concluding with a Call to Action

Section 24: TYPES OF PITCHES

Lecture 82 The Pixar Pitch

Lecture 83 The Rhyming Pitch

Lecture 84 The One-Word Pitch

Lecture 85 The Logline Pitch

Lecture 86 The Question Pitch

Section 25: CONCLUSION

Lecture 87 Summary

Lecture 88 Next steps / further reading

Section 26: COURSE 4 | SALES SKILLS & TECHNIQUES

Lecture 89 Introduction To Sales Skills

Section 27: THE GUARANTEED WAY TO IMPROVE YOUR SALES TECHNIQUE

Lecture 90 The Number One Universal Killer Question in Selling

Lecture 91 The Importance of Establishing the Clients Expectations

Lecture 92 How to Close the Sale Without Sounding like a Salesman

Section 28: WHY PEOPLE BUY & HOW TO GET THEM TO BUY FROM US

Lecture 93 People Buy Emotionally & Justify Logically.

Lecture 94 Don't Assume You Know the Buyer's Priorities

Lecture 95 How to Unearth the Buyer's Strategic Needs

Lecture 96 The Importance of Implications

Section 29: WHY PEOPLE DON'T BUY & HOW TO COUNTERACT ANY OBJECTION

Lecture 97 Being Prepared for Objections

Lecture 98 The Most Common Objections and How to Handle Them

Lecture 99 How to Get People to Choose What You Want Them To

Lecture 100 What Buyers Say and What They Really Mean

Section 30: HOLDING A HIGH PRICE

Lecture 101 What Does Value For Money Really Mean?

Lecture 102 Five Proven Techniques to Save Money and Make Money

Lecture 103 The Words: 'Typically', 'Realistically', 'Currently', 'Given' and 'Yet'

Lecture 104 Justifying Your Price - the Power of One

Lecture 105 The Final 'Killer Questions' That Allow You to Negotiate More Successfully

Section 31: WIN-WIN & INCREASING AVERAGE ORDER VALUE

Lecture 106 The Real Meaning of 'Win-Win'

Lecture 107 The Rules for Discounting

Lecture 108 How to Hold a High Price

Lecture 109 How to Increase Average Order

Lecture 110 The Compromise Effect

Section 32: SALES TECHNIQUES YOU NEED TO KNOW

Lecture 111 All You Need to Know About Time Management

Lecture 112 Recognising the Moment That Matters and the Role of 'Enough'

Lecture 113 What to Do When It Starts Going Wrong

Lecture 114 How to Understand Other People - Can You Clarify?

Lecture 115 How to Build Your Reputation and Getting Your Client to Feel Indebted to You

Lecture 116 Selling in the Long Term and Being Recommended

Section 33: HOW TO BE A GREAT PRESENTER & WOW YOUR AUDIENCE

Lecture 117 How to Deliver a Great Presentation

Lecture 118 Why Powerpoint Doesn't Work and What to Do with It

Lecture 119 How Memory Works

Lecture 120 How to Tell Your Own Stories Well so People Warm to You

Lecture 121 The Three Key Things About Presenting

Section 34: CONCLUSION

Lecture 122 What We've Covered So Far

Section 35: COURSE 5 | CUSTOMER EXPERIENCE

Lecture 123 Introduction To Customer Experience

Lecture 124 What Is Customer Experience?

Section 36: THE 6 THINGS THAT CUSTOMERS WANT

Lecture 125 1: Make it Easy

Lecture 126 2: Set My Expectations

Lecture 127 3: Keep Your Promises

Lecture 128 4: Keep Me Informed

Lecture 129 5: Treat Me As An Individual

Lecture 130 6: Put It Right If It Goes Wrong

Section 37: CONCLUSION

Lecture 131 Summary & Final Thoughts

Section 38: COURSE 6 | BUSINESS MARKETING STRATEGIES

Lecture 132 Introduction To Business Marketing Strategies

Lecture 133 What Exactly Is Marketing & What Does It Mean For Your Business?

Lecture 134 What Are We Up Against In Making Marketing Work?

Lecture 135 Common Marketing Mistakes: How Do You Measure Up?

Lecture 136 What Do Marketing-Focused Businesses Have & Do?

Section 39: THINK IN 3D

Lecture 137 'Being 3D' Source 1: Why Should I Buy From You?

Lecture 138 'Being 3D' Source 2: Find The Gap

Lecture 139 'Being 3D' Source 3: Spot Problems, Solve Problems

Lecture 140 'Being 3D' Source 4: Break The Rules - Create New Rules

Lecture 141 Demonstrate Your Dramatic Difference: A Process

Section 40: CHOOSE 'EM OR LOSE 'EM

Lecture 142 Identify Your Target Market

Lecture 143 What Does 'Best' Look Like For You?

Section 41: IDENTIFY & FOCUS ON THE CHANNELS THAT WORK FOR YOU

Lecture 144 Focus Your Efforts: What's Working For You?

Section 42: GET PROACTIVE & FOCUSED

Lecture 145 Business Generation Activity In Action: The Funnels

Lecture 146 Create Your Own Recipe

Lecture 147 Keep Your Finger On The Pulse

Lecture 148 Demonstrate Your Dramatic Difference: A Process

Section 43: KEEP THINKIN IN 3D

Lecture 149 A Quick Refresh

Lecture 150 Next Steps: Make Your Marketing Work Plan

Section 44: COURSE 7 | BUSINESS FINANCE & WELLNESS

Lecture 151 Introduction To Business Finance & Wellness

Lecture 152 What Is Financial Wellness?

Lecture 153 Improving Your Financial Wellness

Lecture 154 Financial Wellbeing & The Things You Can Control

Lecture 155 Employee Financial Wellness Ideas & How Employers Can Support Staff

Lecture 156 Maintaining Financial Wellbeing

Lecture 157 Conclusion

Section 45: COURSE 8 | NETWORKING

Lecture 158 Introduction To Networking

Lecture 159 Preparing For Networking

Lecture 160 Communication Methods

Lecture 161 The Networking Process

Lecture 162 Real-Life Examples

Lecture 163 Post-Networking Reflections

Lecture 164 Conclusion

Not just limited to entrepreneurs and business managers, but also beneficial for professionals in any field,Helpful for small business owners looking to improve their business practices and grow their business.,Useful for corporate employees who want to develop an entrepreneurial mindset or bring innovation into their current roles.,Beneficial for coaches and mentors who guide others in career development and business strategies.,Ideal for students or individuals considering a shift towards entrepreneurship or those exploring different career paths.

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