Coursera - Market Research and Consumer Behavior

Files Included :

01 course-trailer.mp4 (6.04 MB)
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02 why-is-consumer-behavior-important-in-the-marketing-process-framework.mp4 (39.52 MB)
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01 the-consumer-behavior-process.mp4 (61.81 MB)
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02 the-consumers-attitudes-perspective.mp4 (21.17 MB)
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03 the-contiuum-of-consumers-thought-process.mp4 (33.94 MB)
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01 prospect-theory-how-your-customers-rationality-affects-their-decisions.mp4 (44.83 MB)
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02 understanding-your-customers-limits.mp4 (26.31 MB)
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03 the-continuum-of-buying-decision-behavior.mp4 (21.78 MB)
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01 stages-of-the-consumer-decision-making-process.mp4 (30.23 MB)
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02 need-recognition-and-information-search.mp4 (39.09 MB)
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03 evaluation-of-alternatives-purchase.mp4 (35.06 MB)
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04 post-purchase-evaluation.mp4 (29.18 MB)
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01 what-constraints-do-consumers-encounter.mp4 (30.99 MB)
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02 information-processing-and-overload.mp4 (67.63 MB)
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01 how-perceptions-attitudes-affect-consumers-decisions.mp4 (41.6 MB)
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01 the-importance-of-marketing-research-its-role-in-marketing-management.mp4 (37.41 MB)
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02 the-steps-to-conducting-marketing-research.mp4 (37.33 MB)
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01 types-of-market-research.mp4 (52.23 MB)
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02 exploratory-descriptive-and-causal-research-part-i.mp4 (43.11 MB)
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03 exploratory-descriptive-and-causal-research-part-ii.mp4 (30.51 MB)
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01 types-of-experimentation.mp4 (25.33 MB)
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02 validity-reliability.mp4 (17.9 MB)
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01 types-of-experimental-designs.mp4 (23.55 MB)
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01 primary-data-in-market-research.mp4 (24.03 MB)
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02 secondary-data-scales-of-measurement.mp4 (31.04 MB)
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01 how-to-design-a-questionnaire.mp4 (24.58 MB)
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02 how-to-measure-and-scale-our-consumers-attitudes.mp4 (32.4 MB)
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01 target-population-and-sampling.mp4 (12.4 MB)
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01 categorical-data-metric-data-hypothesis-testing.mp4 (26.19 MB)
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