Coursera - Marketing Mix Fundamentals

Files Included :

01 course-trailer.mp4 (6.8 MB)
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02 marketing-warfare-intro-to-the-course.mp4 (25.52 MB)
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03 what-is-a-product-product-definition-and-product-levels.mp4 (35.93 MB)
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04 product-service-decisions.mp4 (18.36 MB)
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05 what-is-a-brand.mp4 (27.02 MB)
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06 the-product-life-cycle.mp4 (27.44 MB)
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01 planned-obselescence.mp4 (25.61 MB)
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04 product-strategy-matrices-bcg-matrix.mp4 (26.47 MB)
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06 product-strategy-matrixes-mckinsey-general-electric-matrix.mp4 (25.53 MB)
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08 product-strategy-matrices-ansoff-matrix.mp4 (18.86 MB)
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01 what-is-price.mp4 (37.43 MB)
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02 the-emergence-of-internet-pricing.mp4 (33.83 MB)
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03 internal-factors-affecting-price-definition.mp4 (28.95 MB)
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04 external-factors-affecting-price-definition.mp4 (32.67 MB)
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01 general-pricing-approaches-1-cost-based.mp4 (22.98 MB)
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02 general-pricing-approaches-2-value-based.mp4 (25.62 MB)
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01 why-are-marketing-channels-so-important.mp4 (42.32 MB)
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02 key-factors-in-designing-a-distribution-channel.mp4 (59.76 MB)
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04 how-to-manage-channels-and-resolve-conflict.mp4 (51.85 MB)
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01 the-nature-of-trade-marketing.mp4 (26.42 MB)
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02 how-is-trade-marketing-evolving.mp4 (50.47 MB)
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03 expert-interview-sixto-collazo-international-director-of-loewe-perfumes-s-a-lvmh.mp4 (95.31 MB)
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01 important-developments-in-retailing.mp4 (44.43 MB)
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02 retail-strategy-and-multichannel-retailing.mp4 (54.36 MB)
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04 global-growth-opportunities-and-entry-strategies.mp4 (46.95 MB)
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05 the-emergence-of-online-retail-channels.mp4 (51.68 MB)
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01 the-role-of-marketing-communications.mp4 (57.09 MB)
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02 developing-effective-communications.mp4 (59.5 MB)
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03 establishing-the-marketing-communications-budget.mp4 (58.31 MB)
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04 deciding-on-the-marketing-communication-mix.mp4 (37.43 MB)
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05 managing-the-integrated-marketing-communications-process.mp4 (45.25 MB)
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06 expert-interview-jose-maria-rull-president-and-ceo-of-ddb-spain.mp4 (73.46 MB)
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08 managing-media-and-evaluating-effectiveness.mp4 (48.28 MB)
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01 developing-an-advertising-program.mp4 (48.14 MB)
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02 sales-promotion-pr-events-and-experiences.mp4 (100.57 MB)
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03 direct-and-interactive-marketing.mp4 (98.62 MB)
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04 developing-the-sales-force.mp4 (64.26 MB)
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07 expert-interview-gabriel-saenz-de-buruaga-founder-and-co-ceo-of-wink.mp4 (132.69 MB)
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09 trailer-the-marketing-plan.mp4 (5.63 MB)
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