Coursera - Positioning What You need for a successful Marketing Strategy

Files Included :

01 trailer.mp4 (5.81 MB)
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02 1-0-why-positioning.mp4 (21.31 MB)
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03 1-1-where-should-we-start.mp4 (36.38 MB)
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04 1-2-positioning-as-a-key-element-in-the-marketing-process.mp4 (18.56 MB)
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01 1-3-market-environment-analysis-context-and-customers.mp4 (23.75 MB)
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02 1-4-market-environment-analysis-collaborators-competitors-and-company.mp4 (15.04 MB)
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03 1-5-what-do-we-get-from-a-proper-positioning.mp4 (13.26 MB)
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01 2-0-what-is-a-segment.mp4 (9.57 MB)
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02 2-1-mass-market-market-segments-niche-markets-and-individuals.mp4 (20.58 MB)
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03 2-2-segmentation-levels.mp4 (21.22 MB)
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04 2-3-why-should-we-segment.mp4 (14.78 MB)
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01 2-4-reasons-to-segment.mp4 (18.48 MB)
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01 2-5-segmentation-criteria-geographic-and-demographic.mp4 (12.3 MB)
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02 2-6-segmentation-criteria-psychographic-and-behavioral.mp4 (22.62 MB)
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01 2-7-how-to-come-up-with-an-effective-segmentation.mp4 (23.61 MB)
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03 2-8-segmentation-models.mp4 (19.43 MB)
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04 2-9-expert-interview-jaime-veiga-global-strategic-insights-southern-europe-head.mp4 (87.34 MB)
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01 3-0-why-differentiation.mp4 (11.45 MB)
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02 3-1-what-is-differentiation-and-value-proposition.mp4 (13.14 MB)
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03 3-2-positioning-in-real-life-exercise.mp4 (16.45 MB)
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02 3-4-how-to-come-up-with-the-points-of-difference.mp4 (22.15 MB)
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03 3-5-the-three-circles-model-urbany-davis.mp4 (30.04 MB)
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01 3-6-differentiation-strategies.mp4 (21.67 MB)
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03 3-7-session-3-summary.mp4 (8.85 MB)
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05 3-8-expert-interview-jacobo-galvez-marketing-director-consumer-business-unit-at.mp4 (32.37 MB)
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01 4-0-introduction-to-the-session.mp4 (12.11 MB)
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02 4-1-what-is-positioning.mp4 (18.79 MB)
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03 4-2-positioning-examples-at-citroen.mp4 (54.43 MB)
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04 4-3-positioning-statement.mp4 (23.31 MB)
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01 4-4-how-to-define-the-commercial-plan-based-on-the-positioning.mp4 (28.13 MB)
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03 4-5-how-to-come-up-with-the-value-proposition-positioning-maps.mp4 (21.13 MB)
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05 4-6-spider-web-perceptual-maps.mp4 (17.02 MB)
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06 4-7-alternative-positioning-strategies.mp4 (32.74 MB)
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01 4-8-key-trends-impacting-positioning-1-2.mp4 (35.4 MB)
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03 4-9-key-trends-impacting-positioning-2-2.mp4 (33.95 MB)
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05 4-10-course-wrap-up.mp4 (25.44 MB)
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04 ready-to-continue-on-this-journey.mp4 (5.63 MB)
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