Coursera - The Marketing Plan

Files Included :

01 introduction-to-the-marketing-plan.mp4 (22.72 MB)
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02 the-marketing-plan-interview-with-veronica-santos.mp4 (45.86 MB)
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03 the-marketing-plan-definition.mp4 (36.96 MB)
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04 objectives-and-structure-of-the-marketing-plan.mp4 (41.17 MB)
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05 the-4-main-parts-of-a-marketing-plan.mp4 (29.37 MB)
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06 critical-elements-of-the-external-analysis.mp4 (35.44 MB)
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07 critical-elements-of-the-internal-analysis.mp4 (25.95 MB)
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08 the-swot-matrix.mp4 (52.34 MB)
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09 the-nissan-leaf-case.mp4 (33.7 MB)
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12 how-to-complete-assignment-1-analysis.mp4 (20.05 MB)
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01 introduction-to-marketing-strategy.mp4 (17.71 MB)
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02 what-is-marketing-strategy.mp4 (40.4 MB)
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03 marketing-strategy-definition.mp4 (55.84 MB)
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04 financial-and-non-financial-objectives.mp4 (25.39 MB)
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05 the-customer-attraction-vs-customer-retention-dilemma.mp4 (40.1 MB)
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07 identifying-the-best-target-segment-for-your-product-or-service.mp4 (50.49 MB)
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08 how-to-identify-the-best-positioning-for-your-product-or-service.mp4 (52.6 MB)
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09 how-to-complete-assignment-2-marketing-strategy.mp4 (27.06 MB)
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01 introduction-to-marketing-mix-implementation.mp4 (10.19 MB)
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02 marketing-mix-definition-short-term-and-tactics-vs-long-term-tactics.mp4 (51.06 MB)
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03 deciding-product-strategy-the-product-lifecycle.mp4 (30.4 MB)
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04 deciding-product-strategy-product-levels.mp4 (38.03 MB)
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05 deciding-product-strategy-branding-strategy.mp4 (35.82 MB)
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06 an-interview-with-martin-boehm.mp4 (27.34 MB)
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07 pricing-strategy.mp4 (57.73 MB)
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08 distribution-channels-interview-with-maria-teresa-aranzabal.mp4 (50.18 MB)
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09 distribution-channel-strategy.mp4 (47.09 MB)
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10 integrated-communication-strategy-an-interview-with-eda-sayin.mp4 (60.84 MB)
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11 how-to-build-an-integrated-communication-strategy-part-1.mp4 (35.06 MB)
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12 how-to-build-an-integrated-communication-strategy-part-2.mp4 (30.34 MB)
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13 how-to-complete-assignment-3-marketing-mix-implementation.mp4 (22.73 MB)
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01 introduction-to-expected-results.mp4 (14.01 MB)
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02 interview-with-luis-rodriguez-baptista.mp4 (54.23 MB)
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03 the-expected-results-definition.mp4 (21.29 MB)
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04 metrics-for-financial-objectives.mp4 (45.1 MB)
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05 metrics-for-non-financial-objectives-brand-awareness.mp4 (35.3 MB)
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06 metrics-for-non-financial-objectives-social-media-brand.mp4 (24.81 MB)
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07 metrics-for-strategic-objectives.mp4 (38.82 MB)
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08 metrics-for-customer-objectives.mp4 (41.61 MB)
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09 the-marketing-plan-budget.mp4 (50.39 MB)
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10 how-to-complete-assignment-4-expected-results.mp4 (18.47 MB)
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