Business Development: Strategic Planning [Released: 4/3/2024]

Instructor: Meridith Powell
Strategic planning is key to successful business development. If you plunge forward without clearly defining your goals and how you'll meet them, you run the risk of misplacing your energy and failing to make the kind of progress you envisioned. In this course, Meridith Powell shares how to use strategic planning to work smarter as you develop your business.

First, Meridith explains the purpose and power of a strategic plan, the foundational skills you need to develop, and how to build your strategic planning team. Then, learn how to clearly define your vision and long-term goals, how to implement and manage your plan, and assess the progress that you're making (or not making) towards your goals. Plus, Meridith illustrates five mistakes often made in strategic planning in business development.

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