Salesforce Certified Marketing Cloud Administrator

Published 7/2024 MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch Language: English | Duration: 3h 44m | Size: 2.7 GB

Prepare to pass the Marketing Cloud Administrator Certification Exam. Includes mock test and demos

What you'll learn
Describe governance and compliance in relation to digital marketing.
Recognize security best practices for data, permissions, and PII.
Describe Marketing Cloud product inventory and product offerings.
Understand and describe the contact model.
Evaluate data quality.
Explain preference and profile center concepts.
Implement the configuration of business units, users/permissions, and security/passwords.
Determine how to configure integrations.
Describe the features in Setup Home.
Describe Marketing Cloud extension products.
Describe the configuration of Email Studio, Mobile Studio, Social Studio and Advertising Studio.
Explain the concepts and typical use cases of Journey Builder.
Describe solutions for data extraction and report generation.
Monitor a Marketing Cloud account and provide system availability.
Evaluate benefits of additional Marketing Cloud products.

Requirements
No prior Marketing Cloud experience needed. You will learn everything you need to know

Description
REVISED FOR LATEST MARKETING CLOUD CERTIFICATION & SALESFORCE RELEASELooking to expand your knowledge and skills in the field of Marketing Cloud? then this online course on "Salesforce Certified Marketing Cloud Administrator" is perfect for you. Whether you're a consultant, marketer, admin or developer, this course is designed to give you a comprehensive introduction and best practices of this application.At the heart of this mega course is an experienced and knowledgeable instructor, a Salesforce MVP Hall of Fame member with more than 25 Salesforce certifications and over a decade of experience in Salesforce technology across clouds. With her deep understanding of the technology landscape, and coming from communications background, she will guide you through a step-by-step walkthrough of key concepts and features, ensuring that you have a solid foundation to build on.Get over 2 hours of crafted learning! One of the best things about this course is that it is designed for anyone, regardless of their programming experience. You don't need to be a tech expert to take advantage of the Marketing Cloud application and more – this course will show you how to use these powerful tools and concepts. Throughout the course, you will learn a range of major topics, including (but not limited to!):Digital Marketing Proficiency: 13%Describe governance and compliance in relation to digital marketing.Recognize security best practices for data, permissions, and PII. Describe Marketing Cloud product inventory and product offerings.Subscriber Data Management: 18%Describe the contact model & evaluate data quality.Explain preference and profile center concepts.Setup: 38%Implement the configuration of business units, users/permissions, and security/passwords.Given a scenario, determine how to configure integrations.  Describe the features in Setup Home & the Marketing Cloud extension products.Channel Management: 16%Given a scenario, describe the configuration of Mobile Studio, Email Studio, Social Studio and Advertising Studio.Explain the concepts and typical use cases of Journey Builder.Maintenance: 15%Describe solutions for data extraction and report generation.Monitor a Marketing Cloud account and provide system availability. Evaluate benefits of additional Marketing Cloud products.Test Your SkillsA custom mock test exam from me to you (over 30 questions and keep adding!)By the end of this course, you'll know how and when to apply these core key concepts when working with Marketing Cloud. There will be plenty of demos, and even better, plenty of homework too. Don't let fear hold you back – sign up for our course today and start your journey towards becoming a pro! As part of the Marketing Cloud Academy here at Udemy!

Who this course is for
Beginner Marketing Cloud or any Salesforce professional keen to get clarity and foundations on the application, to support the certification of the Salesforce Marketing Cloud Administrator Exam.