AI in Digital Marketing - Maria Johnsen

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.

FEATURES:

Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimization

Examines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google Ads™, and influencer marketing

Provides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimization

Includes ethical considerations and legal aspects about privacy and data protection