B2B Marketing on LinkedIn

B2B Marketing on LinkedIn
Duration: 39m 29s | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 102 MB
Genre: eLearning | Language: English

While LinkedIn—the world's largest and most powerful network of professionals—is widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to use Company Pages as a content hub for employee advocacy.

Topics include:

Determining the right way to market your company on LinkedIn
Using long-form updates on your LinkedIn timeline
Expanding your network and business with Sales Navigator
Using Native Video, Lives, and Stories to emphasize your company culture
Aligning marketing campaigns with LinkedIn
Employee advocacy and Company Pages
Using sponsored updates and video

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