Files Included :
1 - Basic media concepts (18.67 MB)
2 - Media planning steps (52.29 MB)
3 - Media planning process and strategies (46.16 MB)
10 - TV Industry Players in India (24.82 MB)
11 - TV Industry Players in India Continues (26.29 MB)
12 - Various forms of media (31.98 MB)
13 - Measuring TV audiences (41.24 MB)
14 - Radio Industry (27.54 MB)
15 - Radio Industry Pros and Cons (12.84 MB)
16 - Outdoor Media (59.1 MB)
17 - Transit Media (40.85 MB)
4 - Print Media Newspapers (30.82 MB)
5 - Newspaper Classifications (33.64 MB)
6 - Newspaper Advertising (92.7 MB)
7 - Megazines (18.65 MB)
8 - Print Media Today and Tomorrow (44.68 MB)
9 - Broadcast Media Television (17.33 MB)
18 - Sponsorship Merchandising Cinema Advertising (157.55 MB)
19 - Internet Advertising and Conclusion (28.37 MB)
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