Master Google My Business: A Step-By-Step Guide

Discover How to Use Google My Business to Drive Traffic, Increase Sales, and Grow Your Local and Online Presence

What you'll learn

Understand the core benefits of Google My Business and how it can drive significant traffic to both local and online businesses.

Optimize a Google My Business profile to increase visibility in local search results and improve credibility with potential customers.

Navigate and master the Google My Business dashboard, including leveraging lesser-known features like the Google Shopfront.

Utilize Google My Business analytics to track traffic, customer behavior, and make data-driven decisions to boost sales.

Harness the power of customer reviews and images to build trust and attract more website visits.

Create engaging updates, offers, and events to keep your business profile active and draw new traffic from local searches.

Leverage your GMB profile for online and offline growth, tapping into potential customers who are actively searching for your products or services.

Requirements

Basic computer literacy – Students should be comfortable using a computer and the internet.

A Google My Business account – It's recommended that learners create or have access to their business's GMB account for hands-on application during the course.

A willingness to engage with local SEO – No prior SEO knowledge is required, but students should be open to learning about local search optimization.

Basic understanding of their business goals – Knowing what products or services you want to promote will help tailor your GMB profile more effectively.

Access to high-quality images or product photos – To fully optimize your GMB profile, it's helpful to have images of your business, products, or services readily available.

Description

Are you missing out on one of the most powerful, yet underused, tools to grow your business? Many solopreneurs and small business owners overlook the immense potential of Google My Business (GMB), even though it can:Drastically increase trafficBoost salesImprove visibility for both online and local businessesThis course is designed to help you harness the power of Google My Business and turn it into a consistent traffic generator. You'll learn how GMB is more than just a business listing—it's a critical tool for:Connecting with local customers actively searching for your products or servicesOpening up new sales opportunities, even for online businessesEnhancing credibility through customer reviewsIn this course, you'll:Discover 4 major benefits of GMB that can drive real resultsMaster the GMB dashboard and learn how to fully optimize your profileExplore hidden features like the Google Shopfront to post products and servicesUnderstand the effectiveness of customer reviews and images in driving clicksUse GMB analytics to make data-driven decisions and multiply trafficLeverage updates, offers, and events to keep your profile active and attract even more trafficBy the end of this course, you'll have all the strategies and tools you need to maximize your local and online presence using Google My Business.

Overview

Section 1: Why Google My Business (GMB) is a Game-Changer

Lecture 1 What You're Missing Out on with Google My Business

Lecture 2 4 Key Benefits You Didn't Know

Section 2: Mastering the Google My Business Dashboard

Lecture 3 How to Navigate and Optimize Your GMB Dashboard

Lecture 4 The Ultimate Guide to Completing Your GMB Profile

Section 3: Boost Your Reputation and Visibility

Lecture 5 How Reviews Impact Your Business Growth

Lecture 6 The Role of Images in Driving Website Traffic

Section 4: Understanding The Power of Analytics and Your Shopfront

Lecture 7 How to Use GMB Analytics to Multiply Your Traffic

Lecture 8 Leveraging Your GMB Shopfront to Attract Customers

Section 5: Traffic-Boosting Techniques for Maximum Results

Lecture 9 Using Updates, Offers, and Events to Boost Traffic

Solopreneurs and small business owners,Entrepreneurs,Freelancers and consultants,E-commerce store owners,Local service providers,Marketing professionals,New business owners