Performance Marketing: Using Video Ads to Generate Leads

Video advertising offers powerful tools for engaging audiences and driving business results. In this course, Dan Evans teaches the strategic deployment of video ads to optimize performance. Learn to set clear campaign objectives, identify target audiences, and select the right platforms. Develop captivating content themes and employ narrative techniques to evoke emotion and compel action. After this course, you'll be ready to maximize your video marketing impact.

Learning objectives

• Develop clear, measurable objectives for video marketing campaigns.
  
• Identify and understand your target audience using market research.
  
• Select optimal platforms for video content based on audience demographics.
  
• Plan and develop content themes that align with brand identity and campaign goals.
  
• Apply narrative structures and emotional storytelling to enhance viewer engagement and response.
  
• Craft impactful calls-to-action to drive viewer interaction and conversion.
  
• Optimize video ad budget allocation and measure performance to ensure cost-effectiveness.
  
• Expand successful video campaigns efficiently to maximize reach and impact.
  

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