Modern Growth Hacking: Proven Tactics For Rapid Results

Data-Driven Growth Hacking: Analyzing user behavior, A/B testing, and optimizing conversions for growth

What you'll learn

Master growth marketing fundamentals and apply the AARRR framework for sustainable business growth.

Analyze data to identify growth opportunities, prioritize experiments, and measure campaign success.

Create GTM plans for new products/services, including market research and customer segmentation.

Develop leadership skills and strategic thinking to lead growth marketing teams and initiatives.

Leverage growth levers like event-led, partnership-led, and tech-driven growth to accelerate growth.

Requirements

This course is designed to be accessible to a wide range of individuals, from aspiring marketers to seasoned professionals. There are no strict prerequisites. However, the following will enhance your learning experience: Basic understanding of marketing concepts: Familiarity with core marketing principles will be helpful, but not mandatory. Curiosity and a growth mindset: A desire to learn and experiment with new approaches is essential. Basic computer skills: You should be comfortable using a web browser and online tools.

Description

Unlock Explosive Growth: Master Data-Driven Growth HackingTired of guessing what works in marketing? This course transforms you into a data-driven growth hacker, equipping you with the skills to analyze user behavior, A/B test effectively, and optimize conversions like a pro.Here's what you'll master:The Data-Driven Mindset: Go beyond gut feelings. Learn to use data as your compass, guiding every decision for maximum impact.User Behavior Deep Dive: Understand your audience like never before. Uncover hidden patterns, motivations, and pain points to craft irresistible offers.A/B Testing Mastery: Become an experimentation expert. Design and execute high-impact A/B tests to uncover what truly resonates with your users.Conversion Optimization Secrets: Turn visitors into loyal customers. Optimize landing pages, calls-to-action, and user flows for maximum conversions.AI-Powered Growth Hacking: Leverage the latest AI tools for advanced analytics, personalized experiences, and automated growth strategies.This course is for you if:You're a marketer, entrepreneur, or business owner seeking rapid, sustainable growth.You're tired of hit-or-miss marketing and want a proven, data-driven approach.You're eager to master cutting-edge growth hacking techniques, including AI.You want to acquire and retain customers more effectively than ever before.Taught by IIT Kharagpur alumnus with extensive experience in building and scaling businesses, this course offers unique insights and practical advice you won't find anywhere else.Enroll today and get ready to:Unlock explosive growth for your business or startup.Confidently make data-driven decisions that deliver real results.Master the latest growth hacking techniques, including AI-powered strategies.Join a community of growth-minded individuals and learn from their experiences.Gain a competitive edge in today's fast-paced digital landscape.Don't leave your growth to chance. Invest in your success and become a data-driven growth hacking master!

Overview

Section 1: Foundations of Data-Driven Growth Hacking

Lecture 1 Introduction to Growth Hacking: Defining growth hacking and its core principles

Lecture 2 The Growth Hacking Mindset

Lecture 3 Traditional vs. Growth Marketing (Key differences and approaches)

Lecture 4 The Growth Hacking Process (Steps involved in a growth hacking campaign)

Lecture 5 Startups & Growth Hacking (Unique challenges and opportunities)

Lecture 6 Growth Hacking for Enterprises (Adapting strategies for large organizations)

Lecture 7 Airbnb's Growth Strategies (Case study: Early growth tactics)

Lecture 8 Dropbox's Referral Program (Case study: Leveraging virality)

Lecture 9 Hotmail's Viral Growth (Case study: Early viral marketing)

Lecture 10 Creativity in Growth Hacking (Importance of innovative thinking)

Section 2: Analyzing User Behavior for Growth

Lecture 11 Understanding User Behavior (Why it matters for growth)

Lecture 12 User Segmentation and Targeting (Identifying your ideal customer)

Lecture 13 Customer Journey Mapping (Visualizing the user experience)

Lecture 14 Analyzing User Data with Google Analytics (Website traffic and behavior)

Lecture 15 Social Media Analytics (Understanding audience engagement)

Lecture 16 Analyzing User Feedback (Surveys, reviews, and social listening)

Lecture 17 Using Heatmaps and Session Recordings (Visualizing user interactions)

Lecture 18 Applying AI for User Behavior Analysis (Predictive modeling and insights)

Lecture 19 Personalizing User Experiences (Tailoring content and offers)

Lecture 20 Case Studies in User Behavior Analysis (Real-world examples)

Section 3: A/B Testing for Data-Driven Decisions

Lecture 21 Introduction to A/B Testing (Methodology and best practices)

Lecture 22 Designing Effective A/B Tests (Formulating hypotheses and choosing variables)

Lecture 23 A/B Testing Tools and Platforms (Optimizely, VWO, Google Optimize)

Lecture 24 A/B Testing for Website Optimization (Landing pages, calls-to-action)

Lecture 25 A/B Testing for Email Marketing (Subject lines, content, design)

Lecture 26 A/B Testing for Social Media Ads (Targeting, creatives, copy)

Lecture 27 Analyzing A/B Test Results (Statistical significance and interpretation)

Lecture 28 Multivariate Testing (Testing multiple variables simultaneously)

Lecture 29 A/B Testing with AI (Automated optimization and personalization)

Lecture 30 Case Studies in A/B Testing (Real-world examples and results)

Section 4: Conversion Rate Optimization (CRO) Techniques

Lecture 31 Understanding the Conversion Funnel (Identifying key stages and bottlenecks)

Lecture 32 CRO for Websites and Landing Pages (Design, copywriting, UX)

Lecture 33 CRO for Forms and Lead Capture (Optimizing for completion rates)

Lecture 34 CRO for Email Marketing (Automation, personalization, segmentation)

Lecture 35 CRO for Social Media Marketing (Content, engagement, calls-to-action)

Lecture 36 CRO for Mobile Optimization (Ensuring a seamless mobile experience)

Lecture 37 Using Analytics to Track Conversions (Identifying areas for improvement)

Lecture 38 AI-Powered CRO Tools and Platforms (Automated optimization and insights)

Lecture 39 CRO for E-commerce (Product pages, checkout process, upselling)

Lecture 40 Case Studies in CRO (Real-world examples and success stories)

Section 5: AI and Prompt Engineering for Growth Hackers

Lecture 41 AI for Content Creation and Optimization (Generating high-quality content)

Lecture 42 AI for Customer Segmentation and Targeting (Identifying high-value customers)

Lecture 43 AI for Marketing Automation (Email marketing, social media management)

Lecture 44 AI for Personalization (Tailoring content and offers to individuals)

Lecture 45 AI for Predictive Analytics (Forecasting user behavior and trends)

Lecture 46 Introduction to Prompt Engineering (Crafting effective prompts for AI tools)

Lecture 47 Prompt Engineering for Content Creation (Generating marketing copy and visuals)

Lecture 48 Prompt Engineering for Data Analysis (Extracting insights from data)

Section 6: Building a Growth Hacking Strategy

Lecture 49 Identifying your Ideal Customer Profile (ICP)

Lecture 50 Defining Your Growth Goals and Objectives (Setting SMART goals)

Lecture 51 Building a Growth Hacking Roadmap (Planning and executing your strategy)

Lecture 52 Measuring and Tracking Your Progress (Analyzing results and making adjustments)

Lecture 53 Building a Growth Hacking Team (Roles and responsibilities)

Lecture 54 Growth Hacking for Long-Term Success (Building a sustainable growth engine)

Lecture 55 Case Studies in Growth Hacking Strategy (Real-world examples)

Lecture 56 The Future of Growth Hacking (Emerging trends and technologies)

Aspiring & current marketers: Learn growth marketing fundamentals and advanced, data-driven strategies.,Startup founders & entrepreneurs: Acquire and retain customers, and drive revenue growth for your business.,Business leaders & managers: Implement growth strategies and foster a data-driven culture in your organization.