Files Included :
1 - 11Obstacles to effective marketing analytics (220.35 MB)
2 - 12Identify your business objectives for marketin (214.46 MB)
3 - 13Define objectives goals metrics and KPIs (239.68 MB)
4 - 14Implement business objectives for strategy (337.74 MB)
5 - 21Create measurements that connect to objectives (308.13 MB)
6 - 22Focus on marketing tactics not channels (223.11 MB)
7 - 23Focus on marketing tactics not channels (260.87 MB)
8 - 24Establish comparison and benchmark data (233.73 MB)
10 - 32Apply questionasking frameworks (217.94 MB)
11 - 33Connect measurement factors in marketing campa (287.65 MB)
9 - 31Leverage the best analytics skill Asking quesmov (214.14 MB)
12 - 41Apply KPIs to connect data to action (183.22 MB)
13 - 42Improve the user experience using marketing an (161.44 MB)
14 - 43Establish a reporting framework for your analy (210.32 MB)]
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