Plg For Marketers

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PLG Growth with Marketing Tactics

What you'll learn

What is PLG?

PLG Fundamentals

Driving User Engagement

PLG Key Metrics

Driving Cross-functional Alignment

Requirements

This course is for anyone that wants to learn more about how to support a PLG strategy with marketing

Description

Product-Led Growth (PLG) is reshaping how SaaS companies scale by using the product itself as the primary driver of customer acquisition and growth. But, to unlock its full potential, a strong marketing strategy is essential to fuel your efforts. In this course, you'll learn proven marketing tactics that transform your PLG strategy into a self-sustaining growth engine, driving faster and more efficient results.In five comprehensive modules, you'll gain a solid foundation in PLG and discover how to apply it to modern marketing:1. Learn core PLG concepts to build a strong foundation.2. Explore PLG's unique advantages. Compare PLG to traditional marketing-led and sales-led approaches, using real-world examples from top-performing companies.3. Dive into the PLG funnel to understand how to engage users from awareness through retention.4. Learn to track success with key metrics like product usage, activation rates, and customer lifetime value.5. Master cross-functional alignment across marketing, product, and sales teams, empowering you to create content and campaigns that drive product-led engagement.Whether you are new to PLG or aiming to optimize an existing strategy, this course delivers actionable insights to accelerate growth, increase efficiency, and build a more customer-centric SaaS marketing approach. Join us and take the next step in your PLG journey!Duration: 67 minutes

Overview

Section 1: PLG Intro

Lecture 1 Short Preview

Section 2: Introduction

Lecture 2 PLG w/ marketing tactics

Section 3: The PLG Fundamentals

Lecture 3 PLG Fundamentals

Section 4: Driving User Engagement

Lecture 4 Driving User Engagement

Section 5: PLG Metrics

Lecture 5 PLG Metrics

Section 6: Driving Cross-functional Alignment

Lecture 6 Driving Cross-functional Alignment

Intro course to PLG tactics for marketers