Files Included :
1 - Introduction (5.51 MB)
42 - Introduction To This Myth (816.2 KB)
43 - Quantity Versus Quality (2.14 MB)
44 - Qualifying Leads (2.37 MB)
45 - Conversion Rate (1.5 MB)
46 - Introduction To This Myth (570.4 KB)
47 - The Myth Of Marketing Everywhere (1.34 MB)
48 - ChannelAudience Fit (1.79 MB)
49 - Budget Spread Thin (1.27 MB)
50 - Introduction To This Myth (601.59 KB)
51 - Why You Need To Be On Multiple Platforms (2 MB)
52 - Why One Platform Will Harm You (1.48 MB)
53 - Introduction To This Myth (986.57 KB)
54 - The Myth Of Set It And Forget It (1.62 MB)
55 - Constant Process Of Testing (1.83 MB)
56 - Can Always Improve (1.14 MB)
57 - Introduction To This Myth (642.46 KB)
58 - The Kernel Of Truth (1.3 MB)
59 - Why Returning Customers Are Important (2.04 MB)
60 - Finding Balance (1.42 MB)
61 - Introduction To This Myth (676.28 KB)
62 - Always Adapting To Circumstances (2.08 MB)
63 - What Is A Marketing Plan (2.02 MB)
64 - How To Create A Strategic Marketing Plan (1.46 MB)
65 - Introduction To This Myth (601.24 KB)
66 - Marketing Cant Fix Everything (1.63 MB)
67 - Deceitful Marketing (2.1 MB)
68 - Conclusion (2.76 MB)
2 - Introduction To This Myth (1.28 MB)
3 - Why Its True (3.37 MB)
4 - The Role Of Creativity (4.11 MB)
5 - Why Strategy Trumps Creativity (4.19 MB)
6 - Data Driven Marketing Versus Creativity (4.15 MB)
7 - Consistency Over Flash (1.78 MB)
8 - Drive Action Not Attention (3.57 MB)
10 - Why Marketing Is Different From Advertising (4.65 MB)
11 - The Broad Scope Of Marketing (3.5 MB)
12 - The Role Of Content Marketing (2.75 MB)
13 - Marketing Without Advertising (2.82 MB)
9 - Introduction To This Myth (987.13 KB)
14 - Introduction To This Myth (573.51 KB)
15 - Why Every Brand Needs Marketing (3.86 MB)
16 - Marketing For Small Businesses And Startups (3.53 MB)
17 - Local Marketing (2.67 MB)
18 - Introduction To This Myth (861.76 KB)
19 - ROI You Should Never Lose Money (3.77 MB)
20 - Needs Strategy And Purpose To Succeed (4.41 MB)
21 - Cost Effective Strategies (3.04 MB)
22 - Common Mistakes That Waste Money (3.36 MB)
23 - The Cost Of Not Marketing (3.59 MB)
24 - Introduction To This Myth (549.94 KB)
25 - Free Content Marketing (2.46 MB)
26 - Marketing On Any Budget (3.74 MB)
27 - Organic Traffic (2.97 MB)
28 - Introduction To This Myth (912.38 KB)
29 - The Dangers Of Going Viral (2.13 MB)
30 - Building Sustainable Engagement (2.5 MB)
31 - The Role Of Virality (2.08 MB)
32 - Introduction To This Myth (662.01 KB)
33 - The Role Of Marketing In Product Success (1.98 MB)
34 - Differentiation (2.08 MB)
35 - The Importance Of Pricing (2.5 MB)
36 - Why Products Dont Sell Themselves (1.84 MB)
37 - Introduction To This Myth (653.65 KB)
38 - What Is Manipulative Marketing (2.79 MB)
39 - Marketing Versus Manipulation (2.31 MB)
40 - Building Trust Through Marketing (2.48 MB)
41 - Educate Dont Manipulate (2.46 MB)]
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